How can MeTV Toons compete with other national broadcast TV networks?

The network has to find a way to stand out in the marketplace, which they plan to do as the only classic TV diginet to air an all-animation format, a rarity on television, even rarer on broadcast television (the closest broadcast equivalent to air all animation is PBS Kids, which airs a lineup comprised of 85% animation). Like fellow classic TV channels MeTV and Antenna TV, MeTV Toons’ core lineup will have older shows from the Golden and Silver Ages of Television, which will attract older demographics, including Boomers, Gen X, and older millennials, groups that still watch linear TV is vast numbers. However, the lineup is all cartoons, which has never been seen on a broadcast level since the defunct PBJ Network.

Weigel Broadcasting, the network’s owners, brought classic cartoons back to broadcast television on MeTV with The Flintstones in primetime, The Jetsons on Sunday mornings, Toon In With Me (a daily showcase of cartoons and a modern-day take on hosted shows of the past), and the Saturday Morning Cartoons block of theatrical shorts from MGM, Paramount/Fleischer/Famous, Walter Lantz, and Warner Bros. A majority of the animation library came from Warner Bros Discovery, which is why it wasn’t surprising to learn the media company is a partner on MeTV Toons. WBD is providing thousands of hours of programming to the network, including shows from the Hanna-Barbera library like Yogi Bear, Top Cat, Huckleberry Hound, The Smurfs, Scooby-Doo, and Warner Bros shows like Beetlejuice, Silverhawks, Police Academy, Xiaolin Showdown, and Freakazoid. Shows from other classic animation libraries including NBC Universal, Sony, and WildBrai will also be a part of MeTV Toons’ lineup.

Comparatively speaking, what MeTV Toons has access to is equivalent to what MeTV, Antenna TV, and GET TV airs. Top-tier shows and fan-favorite characters all day long that folks grew up with and remember. The only difference is that MeTV Toons’ lineup is all animated. That’s something radically different than what’s already out there on the broadcast market, and that’s why I feel the network will work.

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MeTV Toons, the soon-to-be-launched (at the time of this writing, May 2024) OTA classic animation broadcast network likely won’t compete with the big 4 broadcast English-language networks (NBC, CBS, ABC, and FOX), PBS, smaller channels like CW, MyNetworkTV, and ION. Instead, it’ll likely compete with other classic TV channels like Antenna TV, COZI, Rewind TV, GET, and its fellow Weigel-owned networks Start TV, Catchy Comedy, and, of course, MeTV.